Privacy Policy

Capcane ("Capcane", "we", "us", or "our") provides software and digital marketing tools for healthcare professionals, clinics, and healthcare organizations. Our services help customers manage their online presence, including Google Business Profile, website analytics, search performance, local visibility, and online advertising.

By using Capcane, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information.

1.1 Account Information

When you create or use a Capcane account, we may collect:

• Name
• Email address
• Phone number
• Organization or clinic name
• Professional information
• Login and authentication information
• Account preferences
• Information required to administer your Capcane account

1.2 Clinic and Business Information

If you use Capcane to manage a clinic or healthcare business, we may collect information such as:

• Clinic name
• Clinic address
• Phone numbers
• Website URL
• Business hours
• Services offered
• Business descriptions
• Photos, logos, and other media
• Service areas
• Business categories
• Location information
• Public business information
• Content created or provided by you for marketing and business listings

This information is used to provide and manage Capcane's business and digital marketing services.

2. Google Data and Google APIs

Capcane may integrate with Google services, including:

• Google Business Profile
• Google Analytics
• Google Search Console
• Google Ads
• Google OAuth

When you connect a Google account to Capcane, you explicitly authorize Capcane to access the Google services and data necessary to provide the features you request. The specific information Capcane accesses depends on the Google services and permissions you authorize.

2.1 Google Business Profile

If you connect Google Business Profile, Capcane may access information associated with the Business Profile(s) you authorize, including, where applicable:

• Business name
• Business address and location
• Business phone number
• Business website
• Business hours
• Business categories
• Business services
• Business descriptions
• Business attributes
• Business photos and media
• Business profile status
• Public reviews and review-related information
• Other Business Profile information made available through the authorized Google APIs

Capcane uses this information to help you manage and maintain your business's online presence. Depending on the permissions granted and features enabled, Capcane may also allow you to create, update, or manage supported Business Profile information through Google's APIs.

2.2 Google Analytics

If you connect Google Analytics, Capcane may access analytics information associated with the Google Analytics property you authorize. This may include information such as:

• Website traffic metrics
• Users and sessions
• Traffic sources
• Engagement metrics
• Conversions and events
• Geographic or device-level reporting information where made available
• Other aggregated reporting information available through the authorized Google Analytics APIs

Capcane uses this information to provide analytics dashboards, reports, performance insights, and other features requested by you.

2.3 Google Search Console

If you connect Google Search Console, Capcane may access information associated with the Search Console property you authorize, including:

• Search queries
• Search impressions
• Search clicks
• Click-through rates
• Search positions
• Indexed URL information
• Search performance data
• Search-related website information made available through Google's APIs

Capcane uses this information to provide search performance reporting, SEO analysis, and website visibility insights.

2.4 Google Ads

If you connect Google Ads, Capcane may access advertising account information and performance data associated with the Google Ads account you authorize. Depending on the permissions granted, this may include:

• Campaign information
• Ad group information
• Keyword information
• Advertising performance metrics
• Impressions
• Clicks
• Conversions
• Cost and budget-related information
• Other reporting information available through the authorized Google Ads APIs

Capcane uses this information to provide advertising management, reporting, monitoring, and performance analysis. Capcane does not use Google user data obtained through Google APIs for purposes unrelated to the Google-integrated functionality that you have authorized.

3. How We Use Google Data

We use Google data only to provide the features and services requested by the user or organization that connects their Google account. Examples include:

• Managing authorized Google Business Profiles
• Synchronizing authorized business information
• Providing Google Business Profile management tools
• Creating dashboards and reports
• Providing Google Analytics reporting
• Providing Google Search Console reporting
• Providing SEO and search-performance insights
• Providing Google Ads reporting and management functionality
• Monitoring authorized account performance
• Providing requested notifications and operational features
• Maintaining, securing, and improving the relevant Capcane functionality

We do not use Google user data for purposes unrelated to the functionality for which the user authorized access.

4. Google API Limited Use

Capcane's use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including its Limited Use requirements.

• Capcane does not sell Google user data.
• Capcane does not use Google user data obtained through Google APIs to serve advertisements to users, including personalized or interest-based advertising.
• Capcane does not transfer Google user data to data brokers or information resellers.
• Capcane does not use Google user data obtained through Google APIs to create, train, or improve generalized artificial intelligence or machine-learning models.

Access to Google data is limited to the purposes necessary to provide the user-facing functionality requested by the user.

5. How We Share Information

We may share information in limited circumstances necessary to operate Capcane.

Service Providers

We may use trusted third-party service providers to operate our infrastructure and provide services such as cloud hosting, database hosting, authentication, security, email delivery, error monitoring, analytics, customer support, payment processing, and technical infrastructure. These providers may process information only as necessary to provide services to Capcane and are expected to protect the information they process.

Legal Requirements

We may disclose information where reasonably necessary to comply with applicable laws or legal processes, respond to lawful requests from authorities, protect the rights, safety, or property of Capcane, our users, or others, or investigate fraud, abuse, security incidents, or violations of our Terms.

Business Transactions

If Capcane is involved in a merger, acquisition, financing, restructuring, or sale of assets, information may be transferred as part of that transaction, subject to applicable law and appropriate protections. We do not sell personal information as a business practice.

6. Information We Do Not Collect Through Google APIs

Capcane requests only the Google permissions required for the functionality you choose to use. Capcane does not intentionally request access to Google services or information that is not necessary for the relevant functionality. For example, Capcane does not request access to Gmail, Google Drive, Google Photos, or other Google services unless a future Capcane feature specifically requires such access and the user provides appropriate authorization.

7. Google OAuth and Account Access

When you connect a Google account, authentication is handled through Google's OAuth authorization system. Capcane does not ask you to provide your Google password to Capcane. Google provides Capcane with authorization credentials such as OAuth access tokens and, where applicable, refresh tokens that allow Capcane to access the Google services you have authorized. OAuth credentials are treated as confidential credentials and are protected using appropriate security measures.

8. Storage and Security

We use reasonable technical and organizational safeguards designed to protect information against unauthorized access, alteration, disclosure, or destruction. Depending on the type of information, safeguards may include:

• HTTPS/TLS encryption during transmission
• Encryption of sensitive information at rest
• Access controls
• Authentication and authorization controls
• Secure credential and token handling
• Logging and monitoring
• Infrastructure security controls
• Regular security maintenance

No internet-based service can guarantee absolute security. You are responsible for maintaining the security of your account credentials and promptly informing us of suspected unauthorized access.

9. Retention of Information

We retain information for as long as reasonably necessary to provide Capcane services, maintain your account, provide requested reports and functionality, meet contractual obligations, resolve disputes, prevent fraud and abuse, comply with legal and regulatory obligations, and maintain appropriate business and security records.

Google data is retained only as necessary to provide the relevant Capcane functionality and in accordance with applicable Google API policies.

10. Disconnecting Google Services

You may disconnect a Google account or revoke Capcane's authorization to access Google services. You may do this through the relevant Google account permissions/settings or through functionality provided within Capcane, where available.

After authorization is revoked, Capcane will no longer be able to access the Google services covered by that authorization. Revoking authorization does not necessarily automatically delete information that was previously stored in your Capcane account. You may separately request deletion of your Capcane data as described below.

11. Data Deletion

You may request deletion of your Capcane account and associated personal information. To request deletion, contact us at:

Please include enough information for us to identify your account. After receiving a valid deletion request, we will take reasonable steps to delete or anonymize information that we are not required to retain. Some information may need to be retained where required by law, for legitimate security purposes, to resolve disputes, or to maintain necessary business records.

12. Your Rights

Depending on applicable law, you may have rights regarding your personal information, including the right to:

• Request access to your information
• Request correction of inaccurate information
• Request deletion of information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request information about how your data is processed

13. Cookies and Similar Technologies

Capcane may use cookies and similar technologies to keep users authenticated, maintain sessions, remember preferences, understand website usage, improve website performance, maintain security, and measure service performance. You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of Capcane.

14. Children's Privacy

Capcane is intended for use by businesses, healthcare professionals, clinics, and organizations. Our services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.

15. International Data Processing

Depending on the infrastructure and service providers used by Capcane, information may be processed or stored in countries other than the country in which you reside. Where required, Capcane takes reasonable steps to ensure that applicable legal requirements relating to international data transfers are addressed.

16. Third-Party Services

Capcane may integrate with third-party services, including Google services. Your use of those third-party services may also be governed by their respective privacy policies and terms. Capcane is not responsible for the privacy practices of third-party services that are not controlled by Capcane.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Capcane, our services, applicable laws, or our data practices. When we make material changes, we may provide notice through our website, application, or other appropriate communication. The "Last Updated" date at the top of this policy indicates when it was most recently revised.

18. Contact Us

If you have questions about this Privacy Policy, Google data, data deletion, or our privacy practices, contact us at: